The promise of truly targeted advertising has always seemed to be just around another corner. Until now. “We can reach very active shoppers with ads they actually want to see, and distribute them online and via mobile to an audience that approaches Facebook levels,” says Cardlytics CEO Scott Grimes.
At innovative eye-care company Ocular Therapeutix, the company awaits perhaps its most important milestone, namely FDA approval of its first product—a potential new standard of care therapy to seal incisions following eye surgery.
Big Data is the fuel to re-invent the enterprise. And that fuel is no longer the exclusive franchise of the enterprise. Like other assets in America these days, it’s being re-distributed.
Robert Langer, ScD, Institute Professor at the Massachusetts Institute of Technology, received the National Medal of Technology and Innovation from President Barack Obama in a White House ceremony on Friday, February 1.
When’s the right time to turn up the heat to proactively drive outbound web marketing & selling efforts?
Believe it or not, but ecommerce has been around now for fifteen years. Over this period of time, ecommerce companies have evolved their approach to consumers in many important ways—generating at least short-term success, if not repeat customers. But there is still a lot of room left to build more enduring bonds between online companies and consumers.
What we are seeing is the growth of the absolute number of special people building special things. Entrepreneurs creating innovative companies that have potential to create compelling value.